CHICAGO BLACKHAWK’S OWN THE ICE

Winning a Stanley Cup was pinnacle for the Chicago Blackhawks. But how do you extend history for the fans? We seized a rare opportunity. Before the home ice at the United Center was chopped up and thrown away for the season, we captured some, let it melt inside the Stanley Cup and poured it into commemorative vials. Because this wasn’t just ice. It’s Stanley Cup ice. Hockey holy water. After millions of impressions and Jimmy Fallons jokes, many NHL teams stole the idea.