CHICAGO BLACKHAWKS #WHATSYOURGOAL PLATFORM

Honored by the Emmys. Made ESPN anchors cry.

Hockey is a tough game. But these acts of kindness touched the hearts of the sports world and even gained the Blackhawks some very unlikely new fans... those of rival teams.

This series humanized each player on the roster and captivated Chicago and other NHL cities. Millions engaged with #whatsyourgoal.