JIMMY DEAN IS BACK.

The brand's biggest brand refresh, we modernized it by going back in time. We brought back the man, the legend, the country musician, the sausage pioneer, Jimmy Dean. We combined his vintage imagery, his archival voiceovers, his country music recordings, his personally sketched boot logo and cooked up a beautiful new world for sausage. Amazingly, we found the lost 50 year old Jimmy Dean brand archives in a Texas vault, which we turned into massive content machine.